ADVANCED TARGETING

The best way to attract customers is to run ads, send email marketing, develop landing pages, and promote through aggressive white-hat search engine marketing.   But what good is any of this if you still aren’t reaching the market you are promoting to because your site isn’t sending the right content to the right consumer?

Eliminate guesswork

Only Foundco customers garner the unique ability to pick and choose the consumer they are attracting through the use of advanced targeting technologies.   We hand pick the best sources of niche advertising to produce visitors from all corners of the web using preferences that are pre-determined in advance with buyer cookies and session attributes.  Our sources list is available to clients.

CRM Integration

Foundco has developed a powerful software package called “Objectcode” which allows us to integrate our websites with CRM software.  This allows our e-commerce and service based websites to communicate their leads directly into tools which manage these leads.  Our software automatically adds customer preferences, and this allows us to send them targeted follow-up proposals as well as upsell them on products and services that they find valuable.

Testing metrics for landing pages

We also have pioneered advanced testing services for online advertising campaigns.  What this means for you is that your ads will always run the most successful landing page configuration because our metrics show their weak points.  This is the best way to squeeze every last dollar out of your online advertising budget.